May - 2021CONSTRUCTIONTECHREVIEW.COM 19With the COVID-19 crisis showing leaders that they need to adopt more digitalised client outreach methods, BIMobject helps manufacturers adapt to a new digital landscape and connect with architects and create business opportunities. Similar to how consumers use online shopping platforms to research about products, designers and engineers can peruse the multitude of BIM files and objects within the platform until they find those that meet their needs. BIMobject offers intuitive analytics tools that help manufacturers better understand their target markets and, in turn, improve the performance of their products. The platform includes tools that can be used to get insights to who have been downloading the BIM files. This proposition lets suppliers observe how their products are being used in real-time. Moreover, BIMobject also offers tools to showcase products to the target group, be it new products, products with a high demand, or products that a manufacturer wants to test the interest for on the platform. The platform provides the manufacturers with the ability to publish their products in the BIM file format, but it also offers the possibility to promote the products and to analyze the engagement with these products. With over 160 employees, half of which are dedicated to researching and developing the platform, BIMobject has embarked on a mission to build a place where all the people and products in the construction industry can come together and work to create a better future. "We work towards educating the world on all aspects of BIM," says Silbersky. "It took us six years to get a million users, but only six more months to touch two million," he adds. At such an exponential growth rate, BIMobject stands tall as a reliable marketing partner for BIM product manufacturers worldwide who seek to renovate the construction space.
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