MARCH - 2022CONSTRUCTIONTECHREVIEW.COM8IN MYOPINIONBy Jarrod Sanfilippo, Managing Director, Burbank Group When COVID-19 hit the world at the start of 2020, forcing people to social distance and stay indoors, it challenged how all companies engaged with customers and stayed relevant and useful. New home building was no different. With customers unable to visit display homes, it posed a significant challenge. Developers and builders had to adjust to minimise face-to-face contact as a response to COVID-19. Burbank moved fast to innovate and launched MyPlace3D in April 2020 at the height of the "First Wave" across Australia. It disrupted the status quo by introducing new technology that changed the way Australians design their dream homes forever, and in doing so, it helped solve an immediate broader industry problem at the exact time potential customers seeking to build a new home needed it the most.MyPlace3D is a design tool like no other. It allows customers to virtually design and experience their exact home before it is built. It features over 100 of Burbank's home designs, thousands of floorplan options, and 10 style options that update the colour schemes, including specifications and furniture to suit customers' tastes. This world-first visualisation platform offers over 800,000 home combinations at the click of a button. Customers can tailor their dream home, anytime, anywhere, on phones, tablets, and computers from their living rooms, and achieve a realistic preview of the design well before the builders arrive on site. Any floorplan can be configured to how customers will use their home, from home theatres, guest bedroom options, kitchen upgrades, to lavish ensuite upgrades. MyPlace3D has proven a gamechanger and has been embraced by Burbank customers in lockdown who have found the technology liberating. It empowers people to experience their homes and products without necessarily heading to a display home or selection studio.One customer told our sales staff: "MyPlace allowed me to really picture what my dream home would look like and how the spaces would feel. It was really easy to use.''The customer engagement was been extraordinary and continues to grow as new features and upgrades are developed in the platform. From the April launch to January 2021 SAILING THROUGHUNCERTAIN COVID TIMESBurbank moved fast to innovate and launched MyPlace3D in April 2020 at the height of the "First Wave" across Australia
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